Dairy Foods Magazine
Author: Richard Mitchell
“There is a growing group of consumers that understand that they are voting with their dollars on how the world is used,” says Andrew Martino, category manager of sugar and sweeteners at Global Organics, a Cambridge, Mass.-based certified organic ingredient supplier. “Dairy processors will benefit by communicating clearly to these consumers that they use ethically sourced ingredients and how they selected them.”
Such shoppers also are often willing to pay more for products that they perceive as being ethically and sustainably sourced, says Amanda Greenlee, Global Organics sustainability coordinator.
“As more ethically sourced products come in the marketplace across multiple departments, the gap between interest and purchase will start to narrow,” Roerink states. “Stores with a high focus on ethical sourcing may also use pasture-raised eggs or grass-fed milk in their cakes and other baked goods and will often call this out in the bakery or on pack. The rise in assortment will subsequently drive an increase in awareness and demand.”
