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Beverage Industry Magazine

Author: Lauren Sabetta

Beverage-makers turn to clean label, non-GMO ingredients to meet consumer trends

“A few different factors are shaping consumers’ interest in these products,” says Amanda Greenlee, fruit and vegetable specialties buyer and sustainability coordinator at Global Organics, Cambridge, Mass. “First, the pandemic made many people more conscious of their health and what they’re putting in their bodies.

“Also, people are becoming more and more aware of and concerned about climate change, and are starting to look at how their consumption choices are helping or hurting the planet, which has prompted some interest in non-GMO and clean label in general,” Greenlee continues.

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