Beverage Industry Magazine
Author: Jessica Jacobsen
Ravi Arora, sales and marketing director at Global Organics, and Priscila Guerrero, business development specialist of LATAM at Global Organics, Cambridge, MA, echo many of these trends as well.
“I have been seeing an increased presence of coffee-based beverages in the dairy, plant-milk and energy categories,” Arora says. “Even in my own home, we use cold brew coffee throughout the day. This was not the case some years ago.”
Arora also pinpoints the impact of at-home coffee consumption. “I see working from home as a mega trend that has caused an uptick in use of coffee-based beverages,” he says. “And the availability of high-quality coffee beverages has made this happen.”
