Dairy Foods Magazine
Author: Brian Berk
“According to Ravi Arora, sales and marketing director, Global Organics, per-capita sugar consumption in the U.S. continues to decline year on year since its peak in 1999. “Despite this fact, Americans still consume more than 10 times the lowest recommended intake of 11g daily. So, the focus on reduced sugar is absolutely warranted and the trend for sugar reduction is definitely here to stay.” Arora says.
However, Linnea Halter, marketing coordinator, Global Organics, clarifies that it is perhaps improper to say “zero sugar” is here to stay because sugar isn’t going anywhere, especially when being used in products for a more desirable taste. “Even products with labels claiming to have zero sugar normally have some amount of natural sugars that come from ingredients like fruit juice concentrates. That being said, the trend of reduced sugar is increasingly rising and we believe it will only continue to grow. The focus on reduced-sugar ingredients in products is certainly warranted and reflects a growing demand from health-conscious consumers,” Halter states.”
