Beverage Industry Magazine
Author: Chloe Alverson
Linnea Halter, marketing coordinator at Global Organics, Cambridge, MA, notes that the meaning of clean label can have different interpretations. Generally, she says it refers to products that promote healthy eating, contain simple and easy-to-understand ingredients and are free from artificial additives, including colors, flavors and preservatives.
“Initially, the clean label movement emerged from consumers’ desire to eat healthier without harmful chemicals,” Halter states. “However, it has evolved to include environmental responsibility and complete transparency, now referred to as ‘clear label.’”
Global Organics’ Halter echoes similar sentiments, noting that functional, probiotic and sport nutrition beverages have benefited from consumer interest in clean label and non-GMO products. She also says that vitamin juices are another category seeing perks.
“Vitamin juices, which are fortified with vitamins and minerals, have seen a boost in popularity,” Halter states. “Consumers are seeking healthy and natural alternatives to traditional sugary juices, and vitamin juices offer a way to incorporate essential nutrients into their diet without artificial additives.”
