Snack Food and Wholesale Bakery Magazine
Author: Joyce Friedberg
Snack and bakery producers innovate in ways that fulfill consumers interest in healthy indulgence.
The clean-label movement has now evolved into the ‘clear label’ movement, according to Halter. ‘The clear label movement goes beyond simplifying ingredients to simplifying the claims made on product labels. Instead of relying on non-regulated terms like sustainability or natural, consumers now seek certifications that can sustainability or natura, consumers now seek certifications that can substantiate these claims and are third party verified (i.e. USDA Organic, etc.). They also prefer packaging that provide simplified and transparent information about the product’s sustainability practices.
Aaron Iverson, national sales manager, U.S. and Canada, Global Organics, notes, “The 2024 cocoa market has been traded at levels more than double the historical highs in cocoa, and the volatility has seen multiple daily trading ranges that are wider than the entire trading range of the cocoa market in Q4 of 2023. The main variable driving the market in Q4 of 2023. The main variable driving the market up is poor production from the primary growing cocoa regions. Decreased supply is stressing the supply chains and pushing prices to historical highs. This creates more volatility, both on short-term and long-term supply. Engaged and collaborative communication is essential to manage the risk and minimize the impact of this market.”
